New Digital Billboard Now Live in South Philadelphia’s Sports Complex District Amid Historic Summer of Events

Philadelphia, PA — Keystone Outdoor Advertising has commissioned its newest digital billboard at 300 Packer Avenue, expanding the company’s presence within South Philadelphia’s Sports Complex District at a time when Philadelphia is welcoming one of the most active and event-filled summers in recent history.

The new 14′ x 48′ double-sided digital bulletin is strategically positioned along Packer Avenue in the heart of the district, providing advertisers with premium visibility near Lincoln Financial Field, Citizens Bank Park, Wells Fargo Center, Stateside Live!, and the surrounding entertainment corridor.

The location offers advertisers access to one of the region’s most dynamic concentrations of sports, entertainment, dining, and tourism activity. In addition to year-round traffic generated by Philadelphia’s professional sports venues, the area continues to attract visitors attending concerts, special events, festivals, and major citywide celebrations.

The addition comes amid a landmark period for Philadelphia. From MLB All-Star Week festivities and America’s 250th anniversary celebrations to a packed calendar of sporting events, concerts, tourism activity, and regional attractions, the city is expected to welcome millions of visitors throughout the summer and beyond.

“The Sports Complex District has evolved into one of the most active entertainment destinations in the Northeast,” said Jessica Cheesman, Chief Operating Officer of Keystone Outdoor Advertising. “We’ve seen tremendous demand from advertisers looking to reach audiences in this area, and this new display allows us to expand our footprint and capture an additional gateway into the district. As Philadelphia welcomes a historic lineup of events, visitors, and investment, we’re excited to continue growing alongside it.”

As a digital billboard, the new display will offer advertisers the flexibility to launch campaigns quickly without production or installation costs while also allowing for timely creative updates, dynamic messaging, weather-triggered content, countdowns, and other real-time advertising opportunities.

“Our growth continues to be intentional,” said Lisa DiFelice, Chief Revenue Officer of Keystone Outdoor Advertising. “The Sports Complex District is one of the most sought-after advertising environments in the region. This addition allows us to meet growing advertiser demand while expanding our reach within one of Philadelphia’s most active destinations.”

For more than 45 years, Keystone Outdoor Advertising has proudly served the Philadelphia DMA as the region’s largest independent out-of-home company, offering premium static, digital, and transit advertising across the region’s most traveled roadways.