What Makes a Billboard Location ‘Prime’? (Hint: It’s Not Just Traffic Counts)
Ask ten advertisers what makes a great billboard location, and you’ll get ten different answers. But here’s what really matters:
- Clear Lines of Sight
If drivers can’t see your billboard clearly—and from a distance—it doesn’t matter how many cars go by. Visibility is everything.
- Dwell Time
Billboards near stop lights, traffic bottlenecks, or toll plazas offer longer viewer engagement.
- Audience Targeting
Are you reaching the right audience? A board near a hospital may be better for a healthcare brand than one near a stadium.
- Competition (or Lack Thereof)
A solo billboard with no clutter around it has more impact than being lost in a forest of signs.
- Direction and Orientation
Northbound or southbound? Right-hand read or left? Placement matters for maximum retention.
Truth bomb: Traffic count is only one piece of the puzzle. Keystone evaluates all factors to secure the most valuable placements.
