Are you constantly worried about what social media platform may be ‘banned’ next and how social media advertising really works? Let talk about how OOH is a reliable, cost-effective solution for your businesses advertising plans.
Reasons why social media may not be your best bet:
- Algorithm Changes: Social media platforms often update their algorithms, which can drastically affect the visibility of ads or organic posts. This can lead to fluctuating ad performance that businesses can’t always predict or control.
- Audience Saturation: As more businesses advertise on platforms like Facebook, Instagram, or TikTok, users might experience ad fatigue, which reduces engagement and can lower the effectiveness of ads.
- Cost Increases: Ad costs can rise quickly due to competition. In platforms with auction-based systems, such as Facebook Ads, the cost per click or impression can climb, particularly in competitive industries, diminishing ROI.
- Limited Organic Reach: The organic reach of businesses’ content on social media has decreased over the years, as platforms prioritize paid content. This means businesses often need to spend more on ads to get noticed, which might not always be cost-effective.
- Data Privacy Concerns: With increasing privacy regulations (like GDPR) and changes in data collection policies (such as Apple’s App Tracking Transparency), advertisers may not have the same access to user data, making targeting less precise.
- Fake Engagement: Some platforms struggle with fake likes, follows, and comments, which can distort performance metrics and create a false sense of engagement.
We believe that traditional advertising methods (like out-of-home advertising) can be more reliable compared to social media, and here are a few reasons why that might be the case:
- Consistency: Billboards offer consistent, static visibility. Once they’re up, they don’t change unless you take them down or replace them. There’s no algorithmic fluctuation or competition for visibility like there is with social media ads.
- Broad Audience: Billboards are great for reaching a broad, local audience. They don’t rely on targeting algorithms or user behavior; they just reach whoever passes by. This can be especially valuable for businesses focused on local marketing or mass awareness.
- No Data Privacy Issues: Billboards don’t rely on collecting personal data, so you don’t have to worry about privacy laws or tracking restrictions. They are straightforward, simple advertising.
- Less Competition: While digital platforms are crowded with ads, billboards can be more exclusive, particularly in prime locations. Fewer businesses compete for attention in a given area, so the space often feels less saturated.
- Tangible & Memorable: Physical advertisements like billboards can have a more lasting impact because people often view them in real life, compared to online ads that are easy to scroll past or ignore. Billboards also capitalize on the power of outdoor visibility, staying top of mind in a very direct way.
- No Algorithm or Changes: Social media platforms constantly update their algorithms, which can significantly affect how your ads are served to your audience. With billboards, you don’t have to worry about changes that affect your ad’s performance.
Come join us where its reliable, consistent and safe and drive millions and millions of impressions for your business!
