Keystone Outdoor Expands into Salem & Cumberland Counties with Tristate Outdoor Acquisition
Keystone Outdoor Advertising Company, Inc. is proud to announce its acquisition of Tristate Outdoor Advertising, marking a major milestone in the company’s continued growth. The acquisition adds six high-profile static billboard faces to Keystone’s portfolio, extending its reach into Salem and Cumberland Counties.
“This is a tremendous opportunity for us to expand into two dynamic and fast-growing counties,” said Lisa DiFelice, Chief Revenue Officer at Keystone Outdoor. “We’re excited to offer these prime advertising locations to both our loyal clients and new advertisers looking to reach engaged audiences in South Jersey.”
With the addition of Tristate’s inventory, Keystone now operates 116 static bulletins and 27 digital bulletins across Pennsylvania and New Jersey. “These new faces put Keystone on the map in some of the region’s most heavily traveled corridors,” DiFelice continued. “One of the billboards is the only available unit on the New Jersey Turnpike until Exit 7 in Trenton — a stretch of approximately 52 miles. That’s unparalleled visibility for any advertiser targeting northbound traffic into the Philadelphia region.”
The acquisition includes locations along Route 40, a major east-west thoroughfare connecting Atlantic City to Delaware, with key access to Route 130, I-295, and the New Jersey Turnpike. Additionally, new inventory on Route 47 in Vineland, a vibrant north-south artery in Cumberland County, provides exceptional exposure near Cumberland County College, the Cumberland Mall, and a dense mix of commercial and medical facilities. Route 47 also connects directly to NJ State Highway Route 55.
“The transition from Tristate to Keystone was seamless thanks to great cooperation on both sides,” added DiFelice. “We’re grateful for the opportunity and excited to grow further throughout 2025 and beyond.”
Proudly serving the City of Brotherly Love and beyond for over 45 years, Keystone Outdoor is the Philadelphia DMA’s largest independent OOH company offering premier static, digital bulletins and transit advertising covering the most in-demand roadways, inner city neighborhoods and suburbs.
