So it’s 11am – can you find your impressions?
It’s important to understand how your campaign impressions are calculated, where they are coming from, if they are GUARANTEED or ESTIMATED. We’re here to help you make sure you know what you are getting!
What are the average impressions per unit? How much can that vary in a package campaign?
At Keystone Outdoor, when we present digital network packages, we show real numbers. We guarantee impressions. The vast majority of our digital network packages are fixed schedules – you know exactly what you are getting.
In the instances where locations are moveable (your choice), we always present realistic average unit impression amounts and attainable overall impression goals you’re your or your client’s prioritized digital locations in mind.
At Keystone Outdoor, we believe in a high-level standard of being honest, ethical, transparent and keeping our clients’ interest FIRST. Our focus is building trust and maintaining lasting relationships, rather than short term, one-off gains.
As we present campaign options, rates and impressions, we are always respectful of our clients’ budgets and goals.
The Keystone Way:
- We believe in our products and our services.
- We value our advertising partners.
- We are honest. A half-truth is a whole lie. Our team is transparent, and our partners trust us.
- Our clients trust us not to price thrash (only to have rates increased by +25% at renewal.)
- Working with an independent OOH company means that we personally value your business. You are not just another transaction.
- We believe in company culture and those values start from the top. Real connections, real conversations and real relationships are all built on trust.
