The 3 Biggest Myths About Out-of-Home Advertising By: Jessica Cheesman Over the years, especially the last few, out-of-home has evolved in many ways.  Despite these changes, there are many misconceptions that still seem to linger around our beloved medium. (Just…

The State of the Industry – from the Independent Perspective By – Lisa DiFelice Outdoor advertising continues to win the fight for placement of advertising dollars and guess what, we are back and better than ever!  Out-of-home companies continue to…

Digital Billboards – What’s Trending? If you happen to notice that more digital billboards are popping up over the past few years, you are not wrong! It appears digital structures are becoming more in favor with both vendors and advertisers…