Trends in OOH – What’s next for Keystone Outdoor Advertising?
By: Lisa DiFelice
The Covid 19 pandemic has changed how we think about everything from what we watch, what we eat, and where we work. We also know that consumer behaviors have changed as well. So, what does this mean for Keystone?
We are taking an aggressive approach to help our customers reach the consumer wherever they are. We are growing and we are listening to what our advertiser’s want and need.
As the largest independent billboard operator in the Philadelphia DMA, we have taken the time to understand our advertisers, refocus our team, rebuild our brand strategy and continue to strive towards excellence.
What we have learned along the way:
- Maintaining top of mind awareness is key
- Continuity
- Creative flexibility
- Added Value
- Timely Customer Service
- Be Present and always Be Kind
As we continue to exit this pandemic, our team will be meeting with our friends in the business to see how this experience changed their business and find out how we can better serve them. This next chapter is a new beginning for all of us and I am very fortunate to collaborate each day with like-minded individuals who want the best for their employees as well as their clients.
See you soon!
