The Client Who Should Be Using Out-of-Home
The ideal billboard client is typically a business or organization that benefits from high-visibility advertising and wants to reach a broad audience in a specific location. Here are some common characteristics of an ideal client:
1: Local Businesses
Examples: Restaurants, retail stores, car dealerships, gyms, and entertainment venues.
Why: They can target local customers who are nearby and ready to take action.
2: Businesses with Physical Locations
Examples: Gas stations, hotels, shopping centers, and event spaces.
Why: Billboards can drive immediate foot traffic to physical locations.
3: Industries with High-Value Purchases
Examples: Real estate agencies, automotive dealerships, legal services, and financial advisors.
Why: Big-ticket items benefit from repeated exposure and brand trust.
4: Event Organizers
Examples: Concerts, festivals, sporting events, and conferences.
Why: Billboards are great for building awareness about upcoming events in specific areas.
5: Tourism and Hospitality
Examples: Hotels, resorts, tourist attractions, and travel agencies.
Why: Billboards located near highways and airports can attract travelers.
6: Established or Growing Brands
Examples: National brands expanding into local markets or local businesses looking to increase recognition.
Why: Billboards create credibility and reinforce brand identity.
7: Companies with Clear Calls-to-Action
Examples: Brands promoting websites, phone numbers, or QR codes for immediate action.
Why: Billboards can effectively encourage people to visit a site, make a call, or scan a QR code.
8: Brands Focusing on Top-of-Mind Awareness
Examples: Beverage companies, insurance providers, and fast-food chains.
Why: Repeated exposure keeps the brand at the forefront of consumers’ minds.
9: Businesses in Competitive Industries
Examples: Law firms, insurance agencies, and telecommunications providers.
Why: Billboards can help differentiate brands in crowded markets.
10: Political Campaigns and Public Awareness Initiatives
Examples: Political candidates, government agencies, or non-profit campaigns.
Why: Billboards are effective for mass messaging to large audiences.
