“You have to spend money to make money” is a quote many of those in the business world hear frequently. When it comes to advertising campaigns, you don’t need to break bank to buy the most expensive media to ensure your catching the biggest audience. That is where out of home advertising comes in. It has been found that billboard advertising provides advertisers with one of the lowest CPMs (cost per thousand impressions) amongst media channels with a national average CPM of $5.22. 

When researching best media channels that will deliver high impressions, you will find that media that most popular media include TV advertising, online advertising and out of home advertising. In the below graph you will see that Television has one of the highest CPMs with a national average of $16.13. The next highest CPM you will notice is online advertising with a national average CPM of $11.13.

Save Money…Buy a Billboard
Source: Wells Fargo Securities, 2007‐2008, Nielsen Out of Home Figures, 2011

So, when you are looking at the numbers for a campaign, out-of-home advertising will provide you/your client with the capability to reach a large audience at approximately half the cost compared to television and online advertising. Keystone Outdoor Advertising, one of Philadelphia’s largest and only locally owned billboard advertising company can tailor a billboard campaign that fits almost any budget while providing you / your client with superior customer service that we have been know for over the past 40+ years.