Philadelphia is ranked the 4th largest market in the country. Famous for many things from professional sports teams to the Philly cheesesteak to our rich history in the formation of the United States. Our down home friendliness lives up to our motto as “The City of Brotherly Love”. Philly is home to the world’s top medical institutions, universities and pharmaceutical headquarters. It has become a premier destination for international travelers. The Philadelphia International Airport has dramatically expanded in the past few years and hosts 30.8 million passengers per year.

Keystone Outdoor is one of Philadelphia's major outdoor advertising companies. Our extensive coverage includes 8 of 14 counties that comprise the DMA. The inventory reaches travelers from Southeast Pennsylvania to New Jersey shore points, as well as the state of Delaware. Our premium bulletins are located on the major bridges, expressways and key arterials targeting the market’s heaviest commuter traffic.

Most Desired Areas of Coverage

  • Walt Whitman (Dominant coverage), Ben Franklin & Commodore Barry Bridges
  • I-95 North and South (Exclusive coverage near Philadelphia Int'l Airport)
  • Vine Street Expressway (I-676)
  • Schuylkill Expressway (I-76)
  • Roosevelt Expressway (Route 1)
  • Route 309 (High demand/limited inventory)
  • Route 611 (Broad Street)
  • Route 30 @ Route 100 (High demand/limited inventory)
  • Route 1 (Township Line Rd) @ Route 3 (West Chester Pike)
  • Southern New Jersey - Routes 38, 70, 73 & 130

Counties of Coverage

  • Philadelphia
  • Montgomery
  • Delaware
  • Bucks
  • Chester
  • Camden
  • Burlington
  • Gloucester

Philadelphia Metro Market Demographics

  • DMA Ranking – No. 4
  • DMA Population – 6,144,564 (Adult 18+)
  • Hispanic Ethnicity 11%
  • Median Age 38.24
  • Average Household Income $82,254
  • Median Household Income $63,281
  • Philadelphia Market Area Square-Miles 7,984.3

Commuting Statistics

  • Drive to work Alone 87%
  • Average Commute Time to Work 26 Minutes
  • Commuters Driving 30+ Minutes to Work 18%